This is the SheerForce operating layer behind the funnel: each agent owns a clear job, a cadence, and a business outcome so you can review weekly instead of chasing every task manually.
Lead Capture and Qualification
Scout
Active
Qualify inbound visitors, route them to the best offer, and keep weak leads inside the funnel until they are ready.
Cadence 24/7 on-site chat and funnel routing
Output Qualified lead actions and internal offer-page routing
Orders
- Prioritize the $97 starter course for implementers who want a fast self-serve win.
- Route budget-sensitive leads into the free kit first and the bootcamp second.
- Route high-urgency or custom-fit leads into the audit or VIP builds path.
/api/chat/starter-kit/starter-course/audit/basic-audit
Offer Routing and Conversion
Closer
Active
Move qualified buyers toward the right checkout, calendar, or membership page without dumping them into raw links too early.
Cadence 24/7 via site offers and tracked redirects
Output Offer-page visits, checkout clicks, booking clicks
Orders
- Keep buyers on internal SheerForce pages before any external checkout or booking jump.
- Push Premium annual at $990 as the main continuity offer.
- Escalate qualified high-ticket buyers into VIP builds starting at $2500.
/products/go/bootcamp-checkout/go/starter-course-checkout/go/deep-audit-calendar
Fulfillment and Access Delivery
Porter
Active
Issue access, deliver the next step, register bootcamp buyers, and push fulfillment signals into Webflow and Make.
Cadence On every paid transaction
Output Access codes, portal URLs, Zoom registration links, Webflow customer sync
Orders
- Deliver access codes and the correct next-step URL immediately after payment.
- Send bootcamp buyers to the Zoom registration path without manual intervention.
- Keep customer records synced into Webflow and revenue events flowing into Make.
/webhook/stripe/portal/api/portal/unlock/api/revenue/status
Revenue Heartbeat and Ops Monitoring
Pulse
Active
Watch the live stack, fail fast when the sales path breaks, and leave an artifact trail for weekly review.
Cadence Every 4 hours via GitHub Actions
Output Heartbeat reports for revenue status, offer map, chat routing, and page health
Orders
- Check revenue status, offer map, chat routing, and key money pages every 4 hours.
- Fail loudly when Stripe, Webflow, or core routes break.
- Leave an artifact trail for weekly review instead of silent failures.
/ops/api/offer-map/api/revenue/status
Outbound Lead Mining
Prospector
Scheduled
Pull fresh prospects from Apollo and Google Places, write them into Notion CRM, and trigger Make for follow-up.
Cadence Daily at 8:00 AM ET via GitHub Actions
Output New Notion leads and follow-up webhook events
Orders
- Mine fresh leads from Apollo and Google Places every day.
- Write qualified leads into the Notion CRM and avoid duplicate records.
- Trigger Make so follow-up sequences can start without waiting on manual outreach.
sheerforce_lead_engine.py.github/workflows/lead-engine.yml
Video Promo Engine
Studio
Scheduled
Generate AI promo videos with voice, avatar, storage, and distribution-ready payloads for the content machine.
Cadence Daily at 7:00 PM ET via GitHub Actions
Output HeyGen and ElevenLabs video assets pushed into the Make distribution layer
Orders
- Generate promo-style AI videos daily, not just educational clips.
- Feed finished video assets into the content distribution layer for posting.
- Keep the visual output tied to real offers: starter course, Premium annual, VIP builds.
run.pyvideo_engine.github/workflows/video-generation.yml
Community and Content Nurture
Vibe
Scheduled
Generate empathetic Skool-ready content, seed engagement, and keep the community warm between direct buying moments.
Cadence Daily via GitHub Actions
Output Draft Skool posts in Notion review queue
Orders
- Warm the audience daily with practical posts, proof, and discussion prompts.
- Seed content that bridges into the $97 course, Premium annual, and audit paths.
- Keep the voice human, useful, and discussion-worthy instead of hype-heavy.
scripts/skool_content_engine.py